Make Free Online Money

Google Adsense

Posted on: November 15, 2009

If you own a blog , website , widget , nearly anything on the internet you can earn money from it through the Google Adsense scheme. It is absolutely free and easy to register though unless it has many viewing your income will not be great.

Google Adsense image

Google adsense, the most popular way to put ads on your space.

From Personal experience Google Adsense is extremely easy to make money from, if you have a high hit rate on your site and position adds well you will make a fair amount of Money. The excellent thing is how easy Google has made it to make a place these adverts on the web, just copy and past a few line of javascript into your page after customising it on the web. You can even choose relevant referall ads if you wish with high income rates for things such as signups. For people new to advertising on their space i very strongly reccomend Google adsense because of it’s ease of use, set up and how well it can be customised to your preference. Also for advance users it allows you to get good statisticall feedback on the ads so you can modify them to make you most money possible. It is very easy to add to a blogger blog but more difficult with wordpress as you must host your own site or pay an extra fee

The only problem with Google Adsense are the strict terms of use, limiting you to 3 advertisements per page.

Google adsense Report Summary Page

Google adsense Report Summary Page

Source: :

Why is Google AdSense so Popular?

Google AdSense uses Google’s proprietary PageRank™ search technology to deliver ads that are highly relevant to the content of a page. Google’s engine will scan through the content of the page to determine its topic, and will then serve ads that are relevant to the page’s content.

Running Google AdSense is simple and straightforward: Google gives you a snippet of HTML code that you can paste in the desired location on your page, and the ads start appearing immediately after you upload the changes to your server.

However, Google AdSense’s main claim to fame is that, by displaying text-based ads, it is able to deliver much higher click-through rates than traditional graphic banner ads.   As usability studies have widely shown, users are already conditioned to ignore banner ads (or anything else that looks like them). As a result, banner ad click-through rates have dropped below a dismal 0.5% (in other words, it takes 200 page views, on average, to get someone to click on a banner ad).

By using text based ads instead of graphic banners, Google has been able to overcome banner ad blindness, delivering click-through rates that are much higher than the industry’s average (some put the figure around the 1.5% mark).

How much can you expect to earn by running Google Ads on your site?

The pay-off per click varies widely depending on what each advertiser decides to offer, based on the profitability of their products and their expected conversion rate (percentage of clicks that deliver a sale). Google is not saying what the average pay-off is nor how does it share the revenue per click with their AdSense partners, but how much you will earn per click will really depends on the topic and the product being advertised.   Products with profit margins of $3.00 for the advertiser will probably give you a smaller pay-off per click than a product with a $300 profit margin.  Similarly, ads with high conversion rates will normally give you higher payouts than less effective ads, since they can afford to pay more dollars per click, with a portion of that money going to you.

So, just for the sake of giving an example, lets say that your site receives 1,000 page views per day. At a 1.0% click-through rate and $0.50 pay-off per click to you, in a 30-day month you can expect to make:

1,000 x 30 x 1.0% x $0.50 = $150

The more traffic your site has, the more clicks (and the larger the pay-off) you will get.

Will Google’s AdSense continue to be successful?

This is the big question, and nobody has a definite answer yet.

On the downside:

  • The program will most likely face strong competition from other search engines in the near future.
  • The proliferation of text based ads could make users “text-ad blind” the same way as they have already become “banner-ad blind”, causing click-through rates to drop.
  • There is always the potential for abuse, since some unscrupulous program members may violate the program’s rules and click on their own ads, inflating the advertisers’ click-through rate and forcing them to decrease their pay-off per click.

On the positive side, I believe that Google AdSense’s success is not only due to the fact that they deliver text based ads instead of banners, but because those ads are served by Google. The credibility and brand equity that Google enjoys is huge, and I expect them to continue to beat other search engines and advertising networks that may eventually jump on the bandwagon.

However, it is reasonable to expect at least a slight decrease in click-through rates and pay-off as a result of the increased competition.bd14582_.gif (185 bytes)


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